At Arken, we care about our users. Since cryptocurrency is a fast-paced industry, things tend to change within a short period. So we continually research, learn from the past, and seek new opportunities to both prevent and support our users. We also improve ourselves by receiving feedback and proactively reaching out to users in order to get a deeper understanding of our users. With these insights, we launched new features and developed the existing ones. We take user experiences seriously as we think user satisfaction is the important key to strengthening the Arken community. Thus, we don’t only conduct market research, but also focus on user experience research by conducting various user interviews and analyzing a lot of surveys in order to empathize with our users, to understand more about their needs and pain points. The results from the UX research team are seamlessly handed over to the UX design team to design the new product or redesign an existing feature which users can experience in the form of our user-friendly Arken website. Arken aims to be the trading platform that continuously improves to deliver the best user experience to our users.